ASSOULINE Fashion|Iconic Brands|Brioni: Tailoring Legends

For more than seventy-five years, Brioni has remained the go-to tailor for the world’s most iconic men. Founded in 1945 by visionary tailors Nazareno Fonticoli and Gaetano Savini, the label’s bold designs have made it a sartorial destination for Hollywood movie stars, musicians, artists and heads of state. Transforming the landscape of menswear with impeccable standards, the Brioni name quickly became synonymous with the best in masculine style. The brand sealed its reputation as an industry leader in 1952 by presenting the first ever men’s fashion show in Florence’s Palazzo Pitti. This groundbreaking collection became the benchmark for Roman tailoring and established the modern notion of elegance in menswear.

Featuring a personal foreword by novelist Bret Easton Ellis, Brioni: Tailoring Legends celebrates the House’s outstanding heritage and the evolution of men’s style through decades of its sartorial traditions, with rarely seen materials and original photography of archival garments.